We offer advice in various legal areas for influencers, bloggers and other social media creators. In some cases, this involves very specific legal issues or the drafting of contracts. As lawyers for influencers, we regularly deal with the following issues

1. model/photo release agreements: this often concerns the specific granting of rights of use in terms of content, space or time or the question of exclusivity. Attention should be paid to labeling requirements, confidentiality and liability issues.

2. advertising law: Influencers must ensure that they comply with the legal regulations for advertising and labeling. This includes disclosure of paid partnerships, compliance with labeling requirements for sponsored content, and avoiding misleading advertising. Particular attention should be paid to the case law of the Federal Court of Justice. Here we have put together an informative page on all questions relating to advertising labeling obligations.

3. copyright: Influencers should ensure that they do not use copyrighted content without obtaining the necessary permissions or licenses. This applies in particular to the use of music, images, videos or quotes from other people. Our law firm is a specialist law firm for copyright law.

4. data protection: personal data is often processed, be it from followers or partners. It is important to comply with applicable data protection laws, such as obtaining the necessary consent for data processing and ensuring appropriate security measures (GDPR).

5. agency and management contracts: there are a number of pitfalls to consider when concluding such contracts, which can have far-reaching consequences. This involves terms, severance clauses, termination options or even the question of final decision rights.

6. trademark law: Influencers should ensure that they do not infringe any third-party trademark rights, be it through the use of protected brand names, logos or other protected marks. It is advisable to conduct your own trademark searches before using or applying for new brand names or logos. Here is a short introduction to trademark law. Here you can find information on what needs to be considered when registering a trademark.

7. beauty / fashion / music drops are common ways to get ahead financially. There are many legal aspects to consider, no matter if you want to found your own music label, produce fashion samples abroad or apply for a design for beauty products.

8. tax law: Influencers must pay tax on their income from sponsorship deals, product placements or other sources. Here it is advisable to find out about the tax obligations.

Are you active on social media and TikTok, Instagram or YouTube are your second home? If you have any legal questions, you can contact us at any time and we will be happy to help and advise you.